About Us

Mark Reiner, PhD, PE
Mark Reiner, PhD, PE

Co-Founder, CEO, WISRD, LLC.

Prior to co-founding WISRD, Mark was a founding Principal and CEO of Symbiotic Engineering in Boulder, Colorado, a GIS based, utility data tracking and life-cycle assessment based company that was acquired in September of 2012. Mark received his PhD in Civil Engineering at the Urban Sustainable Infrastructure Engineering Program (USIEP) at the University of Colorado Denver in 2007. There he focused on the life-cycle energy and GHG emission impacts associated with many of the primary sectors of urban infrastructure (e.g. building energy use, transportation, water/wastewater, and materials).

Prior to starting Symbiotic, Mark served as an engineer with an international engineering firm where he had dual roles as co-lead for the infrastructure assessment for the Master Plan of Kigali, Rwanda, while also serving as the Projects Director for Engineers Without Borders USA. Mark is also currently a Research Faculty for the University of Minnesota in the Center for Environment Policy and Technology in the Hubert H. Humphrey School of Public Affairs, focusing on sustainable infrastructure for India and the United States.


Shannon McElvaney

Shannon McElvaney

Chief Geospatial Officer, WISRD, LLC.

Shannon has more than 24 years of experience applying a broad range of geospatial technologies, from GPS surveying, LiDAR, and orthophoto production to GIS program implementation and product solution development. Since 2008, his mission has been to use geospatial technology to help communities plan, design, and build smart, sustainable, and resilient communities.

Prior to joining WISRD, Shannon worked for Esri as the global industry manager for community development. His responsibilities included strategic marketing, partner development, trade association relationship management, support to higher education, and the translation of planning industry needs into product and solution development. The job required a great deal of travel, which provided Shannon with a wealth of knowledge on smart, sustainable city planning.


Shannon has written many articles on the use of geospatial technology for community development and he is the author of the book Geodesign: Case Studies in Regional and Urban Planning. In addition to writing, Shannon is a regular speaker at conferences and workshops around the world.


Shannon holds a BA in Geography from the University of Hawaii, and is currently finishing up his Masters in Geodesign from Penn State University.


Geodesign and the Future of Planning
This article explores a new design approach that is rooted in the history of planning practice and enabled by rapid advances in digital technology. This approach — called geodesign — provides a framework and set of tools for exploring issues from a transdisciplinary perspective and for resolving conflicts between differing points of view.
Adobe Acrobat document [1'007.9 KB]
Lisa McElvaney, PhD, RODC
Lisa McElvaney, PhD, RODC

Co-Founder, Change Management Lead, WISRD, LLC.

Prior to co-founding WISRD, Lisa spent many years as an internal and external organizational change and development consultant, executive coach, and professor, opening her first consulting business in Hawaii (1999). She founded Business Transformation Consulting in Colorado (2006), focusing on organizational systems analysis, human performance drivers, business strategy, and organizational design in order to improve performance, increase innovation, and create healthy, collaborative work environments. 

Lisa has worked with clients from many different types of organizations and industries, the majority of which operate in the GIS/geospatial industry. In 2008, she held an executive position on the program management team overseeing the Masdar City development effort in Abu Dhabi, United Arab Emirates. Masdar City was part of a $22 Billion investment in sustainability by the government of Abu Dhabi who attempted to create the world’s first zero carbon, zero waste city, integrating renewable energy technologies and green building design on a citywide level. This international experience highlighted the challenge of integrating competing cultural values and norms, and the effect these have on planning, design, collaboration, innovation adoption, and community change.

Lisa now applies her diverse experience to help organizations and communities of any size to successfully implement change. She has co-authored a newly published chapter for geodesign professionals on applying organizational change principles to community change efforts for enhanced stakeholder engagement. She holds a Ph.D. in Organizational Systems, M.A. in Organizational Change, and B.A. in Communication Studies and is a Registered Organizational Development Consultant, and is a Registered Organizational Development Consultant.
McElvaney and Foster chapter_Enhancing S[...]
Adobe Acrobat document [792.7 KB]


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